ABBOTT ELEMENTARY & Warner Bros. Television teamed with Feeding America to raise awareness about food insecurity. 

Warner Bros. Television donated 150,000 meals to Feeding America as part of a weeklong “Think Outside The (Lunch) Box” social media campaign that coincided with the April 12 season one finale of ABC comedy ABBOTT ELEMENTARY.

The “Think Outside the (Lunch) Box” campaign ran from April 11–15. WBTV partnered with influencer chefs Eitan Bernath and Ahmad Alzahabi, who created lunchbox meals and discussed the impact of food insecurity with their followers across Instagram and TikTok.

To promote the campaign, WBTV posted a stylized ABBOTT ELEMENTARY school menu at the start of the week across the @warnerbrostv Instagram, Twitter, and Facebook social platforms, introducing the chefs’ schedule for the week.

Feeding America helps provide at least 10 meals for every dollar donated through a network of member food banks.