Description:
To promote the theatrical release of ABOMINABLE, Universal Pictures partnered with Luigi's Real Italian Ice.
The partnership consisted of on-pack promotion for the film with packages of Luigi's Real Italian Ice featuring ABOMINABLE branding and characters.
The promotion also allowed fans to check out specially marked Luigi's packages featuring ABOMINABLE branding to see how they could go online to receive $5 off a ticket to the film courtesy of Fandango.
Partnership Opportunity:
ABOMINABLE/Theatrical
Company:
Partner/Category:
Luigi's /CPG
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Other
Premiums / Giveaways
In-Store / Retail
On Pack
Other
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-09-19
Tyler T
VP, Studio Relations
Fandango 
Earl S
Membership Coordinator
Pending Update
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