Partnership:

ABOMINABLE and Yogurtland

Description:

Universal Pictures partnered with Yogurtland to celebrate the release of ABOMINABLE in theaters.

The two companies collaborated to bring a new flavor of frozen yogurt inspired by the film, Blueberry Avalanche Tart, to Yogurtland locations nationwide. In addition to the flavor, the partnership also included a topping, Magic Snow Rings, inspired by the film.

In-store Yogurtland promotion for ABOMINABLE included signage as well as a custom-branded ABOMINABLE cup,

Partnership Opportunity:
ABOMINABLE/Theatrical
Company:
Universal Pictures
Partner/Category:
Yogurtland /Dining
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Other
Media Elements:
Mobile
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-09-10
Companies Involved
Tuck

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