Partnership:

AC Hotel and Joya

Description:

AC Hotels collaborated with Joya Studio to create a custom signature scent to fill AC Hotels nationwide as well as be sold in candle form.

The partnership consisted of a collaboration that created the "Between the Woods" scent that was available as a candle at retail locations and at Joya's online shop. The custom scent was also diffused through AC Hotels using gas atomization technology.

AC Hotels collaborated with Joya to create the scent that had elements of cut grass and root that created green character and fresh impact.

Partnership Opportunity:
AC Hotel/Travel
Company:
Marriott International
Partner/Category:
Joya /CPG
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-05-20
Companies Involved
Marriott International
Tuck

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