Description:
The Academy of Country Music named Fetzer Wines as the official wine partner of The Academy of Country Music Awards.
The partnership included Fetzer Wines' 1000 Stories Zinfandel featured as the official wine of the ACM Awards.
Additionally, Fetzer wines hosted a Sweepstakes to send a lucky fan to the ACM Awards. The Grand Prize included two (2) tickets to the ACM Awards, two (2) round trip tickets to Las Vegas, and a three (3) nights stay in a hotel. Fans were able to enter by following the online instructions at facebook.com/1000StoriesWine.
Partnership Opportunity:
Company:
Partner/Category:
Fetzer Wines /Beverages
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Other
Premiums / Giveaways
Event / Activation / Experiential
Other
Premiums / Giveaways
Media Elements:
Micro site
Online
Other
Social Media
Online
Other
Social Media
Website and Social Media
Created On:
2020-11-30
Last Modified on:
2023-08-16
Companies Involved
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