Partnership:

ACTIVISION and General Mills

Description:
In-pack interactive game premium ("Asteroid" or "Extreme Mountain Biking") with 2 hours of free play in 1.75 million boxes of cereal. Players can extend play for two days for $4.99 or purchase both games for $19.99.
Partnership Opportunity:
ACTIVISION/
Company:
Activision
Partner/Category:
General Mills /CPG
Timing:
March 1st Quarter 2000
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2000-03-07
Companies Involved
Activision
Tuck

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