Partnership:

Adidas and Allbirds

Description:

Adidas partnered with sustainable footwear company Allbirds to create a performance sneaker with the lowest ever carbon footprint.

Adidas and Allbirds collaborated in response to the reality that the footwear industry emits huge amounts of carbon dioxide annually. Adidas and Allbirds worked together to create a sustainable sneaker to help reduce those emissions.

The collaboration focused on manufacturing and supply chain processes that would utilize renewable materials to create the athletic shoe with the lowest carbon footprint every. The Adidas and Allbirds products were slated to release in 2021.

Partnership Opportunity:
Adidas/Fashion
Partner/Category:
Allbirds /Fashion
Timing:
June 2nd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2021-05-17
Companies Involved
Tuck

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