Partnership:

Adidas and Disney

Description:

Adidas and Disney partnered together to release a Little Mermaid collection of Adidas shoes.

All the pairs and styles of the Little Mermaid collection are made out of sustainable materials. The shoes featured in the collab include the Superstar, Stan Smith, Gazelle, Ozweego and NMD_R1 that are each inspired by the movie characters Ariel, King Triton, Flotsam and Jetsam, Max and Ursula.

The upper of each pair features sustainable off-white dye reducing the use of water, energy and chemical use while each of the characters is stamped behind the tongue tag. Adding to the look of each shoe are scales and bubbles debossed on the overlay panels.

 

Partnership Opportunity:
Adidas/Fashion
Partner/Category:
Disney /Home Entertainment
Timing:
April 2nd Quarter 2021
Target:
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2021-04-30
Last Modified on:
2021-05-17
Companies Involved
Tuck

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