Partnership:

Adidas and Lego

Description:

Adidas has partnered with the LEGO Group in an effort that introduced a dynamic line of kids clothes and footwear. Designed to inspire creativity and celebrate play, these fun and colorful sweatshirts, t-shirts, jackets, trousers, hats, and backpacks blended adidas style with LEGO imagination.

The collaboration between the LEGO Group and Adidas continued with the introduction to a new paor of sneakers that integrates Lego bricks from your collection with the shoe. The UltraBoaost DNA x LEGO Plate shoes can be customized with actual LEGO bricks.

The sides of the tennis shoe feature plastic pockets that fit 3 four stud brick each. The new "buildable" shoe allowed users to performance everyday tasks from walking the dog to working out in comfort, support, and style!

Partnership Opportunity:
Adidas/Sporting Goods
Partner/Category:
Lego /Toys
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Promotional Elements:
Licensed Product
Insert (FSI)
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Created On:
2021-04-05
Last Modified on:
2021-06-17
Companies Involved
Tuck

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