Partnership:

ADULT SWIM and KIA

Description:

Cartoon Network and Kia Motors teamed up to promote the ADULT SWIM block of programming with special online content and a sweepstakes. ADULT SWIM Presents: Kia Soul/Hense featured graffiti artist Hense painting the car with ADULT SWIM-inspired themes and characters through time-lapse photography. The program began showing online on Monday, May 4 at www.adultswim.com/kiasoul. The website had access to a video interview with Hense and additional information about the Kia Soul through a custom-branded Kia Soul digital environment. Starting June 1, the website featured the opportunity to enter to win the limited-edition car. Cartoon Network also advertised the promotion during ADULT SWIM broadcast programming. The promotion ended June 28, 2009.

Partnership Opportunity:
ADULT SWIM/Television
Company:
Cartoon Network – Adult Swim
Partner/Category:
KIA /Automotive
Timing:
2nd Quarter
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-27
Companies Involved
Cartoon Network – Adult Swim
Tuck

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