Partnership:

Adult Swim and Wendy's

Description:

Wendy’s and Cartoon Network’s Adult Swim teamed up for a special event to celebrate March Madness.

On St. Patrick’s Day, 2022, Wendy’s brought Adult Swim’s show RICK & MORTY to life with never-before-seen animations of Wendy's breakfast characters in the RICK & MORTY universe. The elusive Pickle Rick Frosty even made its return! Fans could also play and watch games, score exclusive swag, and try some of Wendy's delicious menu items.

The “Morty’s Mayhem” Experience took place Thursday, March 17, 2022, through Sunday, March 20, 2022, and was open from 11 am to 9 pm each day. It took place at Resort World Las Vegas in the East Garden Plaza. The event was FREE and open to the public. Even fans who couldn’t attend the event in person were still able to take advantage of these slam-dunk deals…

  • $1 Dave's Single via Wendy's App with Mobile Order
    • Through April 10, the iconic Dave's Single is available for $1 in the Wendy's app* – just head to the offers sections in the app to apply to your next mobile order. As a daily refresh, this offer stays ready in the paint, day in and day out.
  • Half off Breakfast via Wendy's App with Mobile Order
    • Fans could score half off their entire Wendy's breakfast purchase when they head to the offers section within the Wendy's app and apply this deal to their next mobile order. No sub needed here, as the offer refreshes daily and is available through March 31.
  • $0 Delivery Fee with Wendy's In-App Delivery
    • From March 11 to April 4, customers could score a $0 delivery fee when they ordered through the Wendy's app or website. You could even team up this deal with the $1 Dave's Single or Half Off Breakfast Purchase offers. Some call it an alley-oop in the app.
Partnership Opportunity:
Adult Swim/Television
Partner/Category:
Wendy's /Dining
Timing:
March 1st Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Online
Social Media

Website and Social Media

Created On:
2022-03-18
Last Modified on:
2022-03-22
Companies Involved
Tuck

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