Partnership:

ADVENTURE TIME and McDonald's USA

Description:

Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Cartoon Network, executed a GWP promotion with McDonald’s USA for a Happy Meal program based on the Cartoon Network original animated series Adventure Time that launched on January 17. The Adventure Time Happy Meal program ran through February 6th at all McDonald’s restaurants in North America. With a Happy Meal purchase, McDonald’s customers received one of six different figures of characters from the series, including a Bendable Finn, Bendable Jake, Sword Swingin’ Finn, Spring into Action Jake, Freeze Blast Ice King or Channel Changin’ BMO, and two new toys rolled out each week. This markws the first-ever Adventure Time Happy Meal program at McDonald’s.

Partnership Opportunity:
ADVENTURE TIME/Beverages
Company:
Cartoon Network – Adult Swim
Partner/Category:
McDonald's USA /Dining
Timing:
January 1st Quarter 2014
Target:
Preschool
Kids (6-11)
Family
Promotional Elements:
Media Elements:

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2014-09-15
Companies Involved
Cartoon Network – Adult Swim
Andre M
Andre M Global Director, Digital Marketing & Sponsorships UPS
Tuck

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