Partnership:

Airbnb and Seth Rogen

Description:

Seth Rogen partnered with Airbnb to give fans an inside look at the creative process behind his company, Houseplant, by offering up a space filled with his handmade ceramics. Rogen founded the Canadian cannabis company in 2019.

For some of the evening, Rogen hosted an overnight stay “of artistic revelation and relaxation” in Los Angeles for only $42 a night.

The space featured a ceramic studio, a display of Houseplant goodies — including record sets curated by Rogen and inspired by different cannabis strains — fully-stocked fridge for after-hours snacks, sprawling views of the city and an array of grasses and greenery.

Rogen hosted three one-night stays from Feb. 15 through 17 for two guests each.

People residing in the U.S. could request to book this overnight stay beginning Feb. 7. at airbnb.com/houseplant.

Partnership Opportunity:
Airbnb/Travel
Partner/Category:
Seth Rogen /
Timing:
February 2023
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
Event / Activation / Experiential
Media Elements:
Celebrity Appearance / Endorsement
Micro site
Online
Social Media
Created On:
2023-02-09
Last Modified on:
2023-02-15
Companies Involved
Tuck

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