Partnership:

AJR and Small Axe Peppers

Description:

Indie pop band AJR partnered with Small Axe Peppers to create and release BANG! Hot Sauce.

The partnership, powered by Warner Music Artist Service, launcehd the exclusive hot sauce nationwide on October 8, 2020. The BANG! Hot Sauce was named after AJR's 2020 song BANG! and featured a collection of locally-sourced peppers from Small Axe Peppers.

Partnership Opportunity:
AJR/Music
Partner/Category:
Small Axe Peppers /CPG
Timing:
October 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-10-29
Companies Involved
Tuck

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