Description:
Walt Disney Studios partnered with Build-A-Bear to promote the theatrical release of ALADDIN.
The promotion took the form of Build-A-Bear offering branded bears for sale both online and in-store.
The collection included stuffed animals inspired by ALADDIN characters including the Genie, Jasmine, Abu and more. In addition, Build-A-Bear also offered an Aladdin costume for bears, Princess Jasmine shoes and a plush lamp.
Partnership Opportunity:
ALADDIN/Theatrical
Company:
Partner/Category:
Build-A-Bear /Toys
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Family
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-06
Companies Involved
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