Partnership:

ALADDIN and M.A.C. Cosmetics

Description:

Walt Disney Studios partnered with M.A.C. Cosmetics to promote the theatrical release of ALADDIN.

The joint promotion took the form of a limited edition collection of makeup featuring branding from ALADDIN.

The collection included a nine-pan eye shadow palette, four lipsticks, three Lipglasses, an individual highlighter and bronzer compacts.

The lipsticks came in a range of deep purples named after moments from the film like Whole New World, Princess Incognito, Rajah and Friend Like Me. 

The Lipglass came in three subtly pigmented shimmers shades, also named after moments from ALADDIN: Magic Carpet Ride, Diamond in the Ruff and Jewels On Jewels.

The packaging for these items included ALADDIN graphics including the iconic magic lamp.


Partnership Opportunity:
ALADDIN/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
M.A.C. Cosmetics /Health & Beauty
Timing:
May 2nd Quarter 2019
Target:
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-04-30
Companies Involved
Tuck

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