To celebrate the theatrical release of ALADDIN, Walt Disney Studios partnered with the Make-A-Wish Foundation to launch the #FriendLikeMe Challenge. 

The partnership, named after the Genie's signature song, posed the question: “If you were the Genie in Disney’s ‘Aladdin’ and had the chance to grant three heartfelt wishes for someone, who would you share them with?”

For every public post with #FriendLikeMe from April 29 through May 24, 2019, Disney donated $5 up to $1 million to Make-A-Wish to help grant life-changing wishes all over the world.