Partnership:

ALADDIN and Subway

Description:

Walt Disney Studios partnered with Subway for a promotion celebrating the theatrical release of ALADDIN.

The partnership consisted of Subway restaurants offering an exclusive movie ticket offer to see ALADDIN in theaters.

From May through June 24, 2019, Subway gave away a free child's ticket to see ALADDIN with every purchase of a Subway kids' meal. The movie ticket giveaway was made possible through Fandango.

During the promotional period, every Fresh Fit For Kids meal also included one of four collectible Disney’s Aladdin-themed activities. The activities, which mostly took the form of card games, included Aladdin Match Memory Game, Aladdin Cave of Wonders Game, Aladdin 3 Wish Game and the Aladdin Lamp Game.

Partnership Opportunity:
ALADDIN/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Subway /Dining
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-22
Companies Involved
Tuck

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