Description:
Walt Disney Studios partnered with jewelry retailer Zales for a promotion celebrating the theatrical release of ALADDIN.
The partnership took the form of an ALADDIN-themed jewelry collection. The exclusive designs evoked ALADDIN characters such as Princess Jasmine and even Jafar. The collection featured 20 new fashion and bridal products.
The ALADDIN-themed jewelry was made available for retail both online and in-stores.
This new collection of jewelry was added into the existing Zales Enchanted Disney Fine Jewelry collection.
Partnership Opportunity:
ALADDIN/Theatrical
Company:
Partner/Category:
Zales /Fashion
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-15
Companies Involved
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