Partnership:

Alaska Airlines and Surfline

Description:

Alaska Airlines partnered with Surfline, a site dedicated to surf forecasting, for a promotion that used Surfline data to determine pricing for select Alaska Airline flights. The two companies collaborated for the "Swell Deals" promotion, which used Surfline's surf forecasting to set prices for Alaska Airlines flights to Hawaii.

The "Swell Deals" promotion consisted of Surfline sourcing data from sites monitoring wave conditions by the minute around the Hawaiian coast and then Alaska Airlines using that sourced date to determine the offer. For example, a reading of 0-10 ft. generated a 10% discount while 11-15 ft. swells generated 15% off. Additionally, if Surfline reported 16-20 ft. waves, that would then lead to 20% off and 21+ ft. swells brought a 30% discount.

The "Swell Deals" promotion ran from November 4 through November 8, 2019, with prices applicable to travel from November 4 through November 20, 2019.

Partnership Opportunity:
Alaska Airlines/Travel
Partner/Category:
Surfline /Online
Timing:
November 4th Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
Product Bundle
Product Demonstrations / Sampling
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-11-05
Companies Involved
Tuck

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