Partnership:

Albertsons and Google

Description:

Grocery store chain Albertsons partnered with tech giant Google on an exciting promotion that increased the convenience of shopping online at Albertsons.

The promotion was multi-faceted and included Google working with Albertsons to create online ordering tools as well as list-building chatbots and co-branded promotion. The partnership allowed for Google features to be integrated into the Albertsons online shopping experience including Google Search and Google Maps as well as Google Pay at checkout.

Through Google, Albertsons shoppers could access information about ordering from Albertsons including order minimums, service providers and more.

Partnership Opportunity:
Albertsons/Retail
Partner/Category:
Google /Tech
Timing:
March 1st Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Created On:
2021-03-30
Last Modified on:
2021-03-30
Companies Involved
Tuck

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