Partnership:

Alexa and Chipotle

Description:

Amazon partnered with Chipotle for a promotion bringing Chipotle to Amazon's Alexa.

The partnership consisted of an Alexa skill allowing Chipotle customers to reorder their favorite Chipotle meals for delivery or pickup.

To take part in the partnership, customers downloaded the Amazon Alexa App then enabled the Chipotle skill which linked to their Chipotle profile and allowed them to re-order their favorite Chitpotle Meal. Customers could then simply say "Alexa, tell Chipotle to reorder my favorite for delivery."

To celebrate the promotion, Chipotle gave away Amazon Echo Dots to all of its existing Chipotle Rewards members named Alexa.

Partnership Opportunity:
Alexa/Tech
Company:
Amazon
Partner/Category:
Chipotle /Dining
Timing:
November 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Product Bundle
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-11-21
Companies Involved
Amazon
Tuck

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