Partnership:

ALIEN: COVENANT and AMD

Description:

In a unique and subtle partnership to promote the theatrical release of ALIEN: COVENANT, 20th Century Fox and AMD teamed up to create the short film "Meet Walter."

The two and a half minute piece of branded content takes viewers inside the fictional company Weyland-Yutani as they carefully construct the android-like "Walter", played by Michael Fassbender. At the end of the construction process, a chip with the AMD logo is placed inside Walter's head.

A title card at the end of the piece reads "Intelligence Powered by AMD."

Partnership Opportunity:
ALIEN: COVENANT/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
AMD /Television
Timing:
May 2nd Quarter 2017
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Product Placement
TV Spot
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2018-08-27
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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