Partnership:

ALITA: BATTLE ANGEL and Open Bionics

Description:
20th Century Fox teamed with Open Bionics, a UK-based tech company specializing in bionic limbs, to celebrate the theatrical premiere of ALITA: BATTLE ANGEL.

The science fiction film features many characters with bionic limbs. In keeping with the world of the film, 20th Century Fox and Open Bionics gave state-of-the-art bionic hands to Tilly Lockey, a 13-year-old girl from England who lost both hands at a young age to disease before becoming an advocate for the cause.

The filmmakers contributed to the limbs' design while Open Bionics handled the production and funcationality.

Tilly was also invited to the London premiere of ALITA: BATTLE ANGEL where she met with producer James Cameron and walked the red carpet with film star Rosa Salazar.

Partnership Opportunity:
ALITA: BATTLE ANGEL/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Open Bionics /Tech
Timing:
February 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Other
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-22
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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