Partnership:

ALITA: BATTLE ANGEL and TE Connectivity

Description:
20th Century Fox teamed with TE Connectivity to promote the theatrical release of ALITA: BATTLE ANGEL. The joint promotion took the form of a content series that digs into the science fiction depicted in the film.

Though the majority of the technology from the movie is fictional and futuristic, TE's real-life scientists were working on products that could make some of the elements a reality. These elements included electric and autonomous transportation, sensor proliferation and advanced medical devices.

The series included behind-the-scenes interviews with the movie's cast and crew and was made available on TE's website and social media channels.

The partnership also allowed TE customers and employees to enter online for a chance to win ALITA gear and tickets to early screening.

Partnership Opportunity:
ALITA: BATTLE ANGEL/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
TE Connectivity /Tech
Timing:
February 1st Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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