Partnership:

ALITA: BATTLE ANGEL and Three Weavers Brewing Company

Description:
20th Century Fox teamed with Three Weavers Brewing Company to celebrate the theatrical release of ALITA: BATTLE ANGEL.

Three Weavers Brewing of Inglewood, Calif. launched three custom beers at “Passport to Iron City,” a pop-up event taking place in Los Angeles, New York City, and Austin in advance of the film’s February 14 debut. A different beer debuted in each host city:. In New York, Berserker IPA; in Austin, Badlands Gose; and in Los Angeles, Panzer Kunst Brut Pale.

The brewery company worked closely with the filmmakers to create the three distinct beers for the events in order to align each beer with the world of the film.

Partnership Opportunity:
ALITA: BATTLE ANGEL/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Three Weavers Brewing Company /Beverages
Timing:
February 1st Quarter 2019
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-14
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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