Partnership:

All-American Tailgate Tour and Associated Collegiate Athletic Departments

Description:

History Channel and the atheltic departments of the University of Michigan, Ohio State, Florida, Florida State, Auburn and Texas partnered for the ALL-AMERICAN TAILGATE TOUR.  History Channel brought their 80 Foot "Ultimate Grill and Smoker" to each school for a football Saturday in the fall.   On top of delicious tailgate food, fans were able to screen special clips from their favorite History Channel shows like American Pickers and Top Gear and received History Channel swag.  Leading up the event, History Channel challenged fans to take a selfie and post it to the History Channel Twitter or Instagram feed with the hashtag #HistoryVIP for a chance to win a VIP game-day experience that included a behind-the-scenes tour of the stadium and more.

Partnership Opportunity:
All-American Tailgate Tour/Television
Company:
A+E NETWORKS
Partner/Category:
Associated Collegiate Athletic Departments /Sporting Goods
Timing:
September 4th Quarter 2014
Target:
Male
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-11
Companies Involved
A+E NETWORKS
Tuck

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