Partnership:

ALL-STAR GAME (NBA) and Foot Locker

Description:

National Basketball Association (NBA) teamed up with Foot Locker to promote the NBA ALL-STAR GAME with the Share Your Sole video contest. Contestants entered online by filling out a registration form and uploading a video of less than 10 minutes inspired by the contestants world of sneakers. Judges selected the Grand Prize winner based on creativity, originality and showcasing of the theme in his/her video. The Grand Prize winner receieved a 3-night trip for two to Phoenix, AZ to attend the 2009 NBA ALL-STAR GAME. The public could view all eligible videos at www.footlockerunlocked.com and vote for their favorite. The video with the most votes received the First Prize of a $1000 Foot Locker gift card. Anyone who voted for a video was automatically entered into a Second Prize sweepstakes. The Second Prize winner received a $500 Foot Locker gift card. The contest lasted from August 15, 2008 through December 31, 2008.

Partnership Opportunity:
ALL-STAR GAME (NBA)/Sports
Company:
NBA
Partner/Category:
Foot Locker /Retail
Timing:
4th Quarter 2008
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-11
Companies Involved
NBA
Tuck

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