Partnership:

ALSAC/St. Jude and Shaw Industries Group, Inc.

Description:

Shaw Floors worked with the American Lebanese Syrian Associated Children (ALSAC) to raise awareness and donations for ALSAC’s hospital arm and longtime Shaw partner, St. Jude’s Children’s Research Hospital.

Shaw offers The Shaw Cushion for St. Jude, which offers both comfort and durability at $0.18/sq. yd. donated directly to the hospital. Approximately $1 million a year is donated to the hospital from the sales of this cushion.

Shaw also offers a variety of cleaning products. $0.25 of each bottle purchased of Hard Surface Cleaner and Carpet Cleaner, and $0.50 of each mop kit purchased, is donated directly to St. Jude.

In addition, Shaw Floors has been a national sponsor and the exclusive flooring provider of the St. Jude Dream Home Giveaway. In the giveaway, Shaw’s products are featured in more than 40 homes around the country.

Since their partnership began in 2012, Shaw Floors has donated over $16 million to the cause.

Partnership Opportunity:
ALSAC/St. Jude /Non-Profit Organizations
Company:
St. Jude Children’s Research Hospital
Partner/Category:
Shaw Industries Group, Inc. /Household
Timing:
Ongoing
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
On Pack
Premiums / Giveaways
Media Elements:
Sponsorship

Website and Social Media

Created On:
2022-03-02
Last Modified on:
2022-03-03
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