Description:
20th Century Fox teamed up with McDonald`s to promote the theatrical release of ALVIN AND THE CHIPMUNKS: CHIPWRECKED. Consumers who purchased a McDonald`s Happy Meal were given one of 8 Chipmunks toys featuring the film`s stars Alvin, Simon, Theodor, Brittany, Jennette and Elenore. The promotion ran during Q4 2011.
Partnership Opportunity:
ALVIN AND THE CHIPMUNKS: CHIPWRECKED/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
McDonald's /Dining
Timing:
December 4th Quarter 2011
Target:
Male
Female
Kids (6-11)
Family
Female
Kids (6-11)
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
20th Century Fox Filmed Entertainment
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