Partnership:

ALVIN AND THE CHIPMUNKS: THE ROAD CHIP and Ad Council

Description:

20TH CENTURY FOX and AD COUNCIL partnered to help promote food safety with the help of ALVIN AND THE CHIPMUNKS: THE ROAD CHIP. The “ROAD CHIP to Food Safety” campaign included a hilarious PSA and social content aimed at promoting the four food handling behaviors:

·         Separate: Raw meats from other foods by using different cutting boards.

·         Clean: Clean kitchen surfaces, utensils, and hands with soap and water after preparing food.

·         Cook: Cook foods to the right temperature by using a food thermometer.

·         Chill: Chill raw and prepared foods promptly.

Partnership Opportunity:
ALVIN AND THE CHIPMUNKS: THE ROAD CHIP/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Ad Council /Non-Profit Organizations
Timing:
4th Quarter 2015
Target:
Promotional Elements:
Branded Content
Other
Media Elements:
TV Spot
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2015-12-18
Companies Involved
20th Century Fox Filmed Entertainment
Anthony S
Anthony S SVP, Strategic Partnerships The Advertising Council, Inc.
Tuck

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