Partnership:

ALVIN AND THE CHIPMUNKS: THE ROAD CHIP and Carl's Jr.

Description:

20TH CENTURY FOX and CARL’S JR. partnered to bring ALVIN AND THE CHIPMUNKS: THE ROAD CHIP to CARL’S JR.’s Cool Kids Combos. Kids who ordered a kid’s combo received either ALVIN tattoos, straws with discs, a round card game, or a lenticular ring. They could also visit www.carlscoolkids.com to play in the Fun Zone. The Fun Zone offered ALVIN wallpaper, mazes and word scrambles for download.

Partnership Opportunity:
ALVIN AND THE CHIPMUNKS: THE ROAD CHIP/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Carl's Jr. /CPG
Timing:
4th Quarter 2015
Target:
Promotional Elements:
On Pack
Other
Media Elements:
Signage
Created On:
2020-11-30
Last Modified on:
2015-12-18
Companies Involved
20th Century Fox Filmed Entertainment
The CDM Company
Tuck

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