Partnership:

ALVIN AND THE CHIPMUNKS: THE ROAD CHIP and Menchie's

Description:

20TH CENTURY FOX and MENCHIE’S FROZEN YOGURT partnered in the “ALVIN’S ROAD CHIP Sweepstakes.” The sweepstakes included a road trip down the Pacific Coast Highway from San Francisco to Los Angeles. To receive 5 entries contestants submitted their email address on menchies.com. They could increase the number on entries by sharing it on Facebook, Instagram and Twitter.

The sweepstakes was promoted on MENCHIE’S official Facebook and Twitter page. ALVIN AND THE CHIPMUNKS: THE ROAD CHIP opened on December 18, 2015. 

Partnership Opportunity:
ALVIN AND THE CHIPMUNKS: THE ROAD CHIP/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Menchie's /CPG
Timing:
4th Quarter 2015
Target:
Kids (6-11)
Tweens
Family
Promotional Elements:
On Pack
Contest / Sweepstakes
Media Elements:
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-06-07
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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