Partnership:

Alzheimer's Association and BJ's Restaurants, Inc.

Description:

BJ’s Restaurant & Brewhouse is the fourth annual Proud Supporter of The Longest Day®. Throughout June, guests who donate $1 or more through dine in or takeout will receive a free Pizookie® on their next visit.

BJ’s will donate an additional $25,000 to the Association through the “Pick Your Purple” campaign featuring lavender beverages. Visit alz.org/bjs for more information.

About THE LONGEST DAY

The Longest Day is the day with the most light — the summer solstice. On June 21, thousands of participants from across the world come together to fight the darkness of Alzheimer's through an activity of their choice. Together, they use their creativity and passion to raise funds and awareness for the care, support and research efforts of the Alzheimer’s Association.

Partnership Opportunity:
Alzheimer's Association/Non-Profit Organizations
Company:
Alzheimer’s Association
Partner/Category:
BJ's Restaurants, Inc. /Dining
Timing:
June 2nd Quarter 2022
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
In-Store / Retail
Media Elements:
Blogs
Email
Signage
Social Media
Created On:
2022-05-19
Last Modified on:
2022-05-31
Companies Involved
Hayley C
Hayley C Director, Corporate Initiatives Alzheimer’s Association
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.