The Alzheimer's Association partnered with actress and activist Autumn Chiklis on Chikchella. 

The Alzheimer's Association collaborated with Autumn Chiklis to create Chikchella, a unique promotion that combined Autumn's love of performing with her passion to end Alzheimer's. Chikchella was put together during the coronavirus pandemic by Autumn and her family in collaboration with the Alzheimer's Association.

Chikchella was an online open mic event held in their Nana’s honor as part of the Alzheimer's Association fundraising event The Longest Day. The weekly open mic allowed Autumn's family to stay connected while consistently promoting the nonprofit's mission.