Partnership:

Alzheimer's Association and Chikchella

Description:

The Alzheimer's Association partnered with actress and activist Autumn Chiklis on Chikchella. 

The Alzheimer's Association collaborated with Autumn Chiklis to create Chikchella, a unique promotion that combined Autumn's love of performing with her passion to end Alzheimer's. Chikchella was put together during the coronavirus pandemic by Autumn and her family in collaboration with the Alzheimer's Association.

Chikchella was an online open mic event held in their Nana’s honor as part of the Alzheimer's Association fundraising event The Longest Day. The weekly open mic allowed Autumn's family to stay connected while consistently promoting the nonprofit's mission.

Partnership Opportunity:
Alzheimer's Association/Non-Profit Organizations
Company:
Alzheimer’s Association
Partner/Category:
Chikchella /Online
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-04-22
Last Modified on:
2021-04-22
Companies Involved
Tommy M
Tommy M Director, Corporate Initiatives Alzheimer’s Association
Tuck

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