Partnership:

Alzheimer's Association and Round Pond Estate

Description:

The Alzheimer's Association partnered with winery Round Pond Estate to bring awareness and funding to help find a cure for Alzheimer's.

During National Family Caregiver Month (November), Round Pond Estate donated a portion of their Rutherford Estate wines to the Alzheimer's Association in honor of Bob MacDonnell, the patriarch of the MacDonnell family, who owns Round Pond Estate. Their donations lead the way to end Alzheimer's and other dementia by accelerating global research, driving risk reduction and early detection and maximize quality care and support. 

Customers could support the cause by purchasing Rutherford Estate Cabernet Sauvignon or Estate Sauvignon Blanc directly from Round Pond, restaurant or wine shop.

Partnership Opportunity:
Alzheimer's Association/Non-Profit Organizations
Company:
Alzheimer’s Association
Partner/Category:
Round Pond Estate /Beverages
Timing:
November 4th Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-11-09
Last Modified on:
2021-11-18
Companies Involved
Tuck

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