Partnership:

Amazon and ChooseCo

Description:
Amazon teamed with the company behind the "Choose Your Own Adventure" book series, ChooseCo, for a new series utilizing Amazon's Alexa.

The new series was developed alongside Amazon's Audible division. It kicked off with two titles, "The Abominable Snowman" and "Journey Under the Sea," that were available for free on Alexa-powered devices such as Amazon’s Echo line of virtual assistants.

The skill could be enabled by Alexa-users by saying “Alexa, open Choose Your Own Adventure from Audible.”

Partnership Opportunity:
Amazon/Tech
Company:
Amazon
Partner/Category:
ChooseCo /Publishing
Timing:
February 1st Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Amazon
Tuck

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