Partnership:

Amazon and Coachella

Description:
Amazon teamed with Coachella to feature Amazon Lockers at Coachella 2019.

The partnership allowed Amazon to set up Amazon Lockers throughout the Coachella Valley Music and Arts Festival at the 2019 edition of the event. The event spanned two weekends, April 12-14 and April 19-21, and the Lockers were present for the entire time period.

The Amazon Lockers at Coachella allowed festival-goers to receive orders at no extra charge.

A storefront was curated by Amazon to specifically appeal to festival-goers. The items Amazons accumulated included essential items like flower crowns and lip balm, tech and camping gear, health and wellness items and fashion.

Partnership Opportunity:
Amazon/Retail
Company:
Amazon
Partner/Category:
Coachella /Live Entertainment
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-22
Companies Involved
Amazon
Tuck

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