Partnership:

Amazon and Oscar de la Renta

Description:

Amazon partnered with fashion brand Oscar de la Renta to launch a luxury fashion channel, Luxury Stores. 

Amazon collaborated with Oscar de la Renta to launch Luxury Stores which was available through the Amazon app, only to U.S. Prime members and exclusively by invitation.

The first Luxury Stores launch included Oscar de la Renta pre-fall and fall/winter 2020 collections. These collections include handbags, jewelry and more. More brands came onboard after Oscar de la Renta's initial run.

Partnership Opportunity:
Amazon/Online
Company:
Amazon
Partner/Category:
Oscar de la Renta /Fashion
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-17
Companies Involved
Amazon
Tuck

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