Description:
Amazon Fire TV gave customers a way to support the National Park Foundation this Earth Month 2023 with its latest Stream it Forward event.
From April 1st to April 26th, Amazon partnered with General Mills and its brands inclusive of Nature Valley, LARABÄR and Epic, to support the National Park Foundation, an organization that protects and enhances America’s more than 400 national parks for present and future generations.
For every hour of select Prime Video titles that viewers streamed on Fire TV, Amazon donated $1 to the National Park Foundation reaching up to $100,000 maximum donation.
- Eligible titles:
- The Pollinators
- Wildest Places
- White Wolves: Ghosts of the Arctic
- Heart of the World: Colorado’s National Parks
- Borealis
- Rational Middle: Net Zero
- Galapagos: Realm of the Giant Sharks
- It’s A Beautiful World
- National Parks Exploration Series: Yellowstone
Partnership Opportunity:
Amazon's Prime Video/Streaming
Company:
Partner/Category:
General Mills & National Park Foundation /Non-Profit Organizations
Timing:
April 2023
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Media Elements:
Online
Social Media
Social Media
Website and Social Media
Created On:
2023-04-06
Last Modified on:
2023-04-18
Companies Involved
Chad J
SVP, Corporate Partnerships
National Park Foundation 
Rachel G
Vice President, Corporate Partnerships
National Park Foundation
Hollis H
Associate Vice President, Strategic Partnership Growth, Corporate Partnerships
National Park Foundation
Kim H
Sr. Director, Corporate Partnerships (New Business)
National Park Foundation
Meghan T
Sr. Director, Corporate Partnerships
National Park Foundation
Justin M
Senior Manager, Corporate Partnerships
National Park Foundation
Sasha V
Assistant Account Manager
Company Pending
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