Partnership:

American Airlines and National Park Foundation

Description:

American Airlines began a new partnership with the National Park Foundation to encourage exploration of some of the country’s most iconic natural wonders, historic sites, and cultural treasures, and to connect customers with opportunities to support the future of America’s national parks.

As the only airline partner of the National Park Foundation, American supported the organization’s efforts to inspire a sense of wonder and a love of exploration in America’s national parks, encouraging people of all ages to spend time outdoors.

In recognition of Earth Day (April 22) and National Park Week (April 17–25), American Airlines customers had the opportunity beginning April 17 to donate AAdvantage® miles to the National Park Foundation through the airline’s new Miles for Our Planet initiative.

Miles for Our Planet offered AAdvantage members an additional option to use the miles they earn traveling with American to make the world a better place. The new initiative enabled AAdvantage members to donate miles to organizations that protect and preserve our planet’s natural resources and contribute meaningfully to efforts to combat climate change. American’s other opportunities for miles donation include Miles for Heroes, Miles for Social Good and Miles for Global Health and Well-Being.

American offers more than 200 flights to national parks across the United States, from Joshua Tree National Park (PSP), the Grand Canyon (FLG) and Glacier National Park (FCA) to the Great Smoky Mountains (TYS) and Acadia National Park (BGR), plus many more

Partnership Opportunity:
American Airlines/Travel
Partner/Category:
National Park Foundation /Attractions
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Other
Media Elements:
Mobile
Online
Social Media
Created On:
2021-04-14
Last Modified on:
2021-04-29
Companies Involved
Tuck

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