Partnership:

American Cancer Society and Beyond Meat

Description:

Beyond Meat is supporting the American Cancer Society through a licensing agreement and research investment that will help ACS continue ongoing data collection in its Cancer Prevention Study-3 (CPS3) study and help ACS continue to build a downstream cancer research portfolio that is critical to understanding whether plant-based proteins, including plant-based meat, can play a role in cancer prevention.  ACS’ Cancer Prevention studies have helped identify cancer risk factors utilizing its pool of more than 300,000 participants.

Additionally, Beyond Meat is paying a royalty fee for the use of the ACS name and logo near products and related promotional materials in retail partner (Kroger, Walmart, etc.) locations across the country.

This is the beginning of a multi-year partnership between ACS and Beyond Meat. Over the next 3 years, the American Cancer Society will build upon the infrastructure needed to include nutrition and plant-based meats in future data collection in long-term studies exploring cancer prevention and overall health.

For more information, read the full press release here.

*The American Cancer Society does not endorse or support any product or service. Beyond Meat is not involved and does not have input in the research or data collection of the American Cancer Society.

Partnership Opportunity:
American Cancer Society/Non-Profit Organizations
Company:
American Cancer Society
Partner/Category:
Beyond Meat /Health & Beauty
Timing:
Ongoing
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Licensed Product
POP Display / End Cap / Shelf-Talker
Media Elements:
Social Media
Created On:
2023-01-26
Last Modified on:
2024-05-06
Companies Involved
American Cancer Society
Tuck

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