The Buckle  | Cause Marketing & POS Campaign

Fashion retailer Buckle and their 440+ stores in 42 states support ACS in a variety of ways throughout the year. To show their commitment to raise critical funds and awareness for breast cancer, Buckle serves as the national sponsor of ACS Denim Days each October.

To drive purchase intent, Buckle conducts a cause campaign with $1 for all jeans sold during the promo period and 20% off select T-shirts going to ACS.

To engage their customers to join the fight against cancer, Buckle gives them the opportunity to rally together to round up their purchases 2x a year.

In addition to educating their employees about health, wellness and cancer prevention, Buckle supports the ACS mission through volunteering, product donation and fundraising.

The American Cancer Society and Buckle partnership raises more than $500,000 annually for cancer research, programs and services.

Check out program assets here.