Description:
Throughout the month of October 2022, American Cancer Society and Valvoline Instant Oil Change (VIOC) partnered at select locations to offer customers an opportunity to round up their change to support the American Cancer Society (ACS) and its Road To Recovery program, helping patients get to their potentially life-saving cancer treatment.Donation helped provide cancer patients free rides to their treatments through the American Cancer Society Road To Recovery Program. Using the theme “#DONTPUTITOFF!” for the entire month of October 2022 Valvoline Instant Oil Change is reminding people that, just like maintaining fluids in their vehicle prevents major repairs, getting recommended cancer screenings does the same for the body. Screening can detect certain changes before cancer develops, or can catch some cancers early, when they may be easier to treat.
Partnership Opportunity:
American Cancer Society/Non-Profit Organizations
Company:
American Cancer Society
Partner/Category:
Valvoline Instant Oil Change /Automotive
Timing:
September 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2022-10-10
Last Modified on:
2025-04-25
Companies Involved
American Cancer Society
Becca M
Strategic Director
Alzheimer’s Association
Nicholas F
Marketing Coordinator
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