Description:
Caterpillar partnered with the Discovery Channel to promote AMERICAN CHOPPER. The series featured a custom-built Caterpillar Chopper. The episodes aired from April 4 to April 11. In addition, Caterpillar launched a companion "Cat Chopper Tour" that began on May 1, 2005 with more than 30 scheduled appearances at Caterpillar dealers across the country. The "Chopper Tour" made additional stops at Caterpillar facilities and community events.
Partnership Opportunity:
AMERICAN CHOPPER/Television
Company:
Discovery, Inc.
Partner/Category:
Caterpillar /Automotive
Timing:
April 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-06-28
Companies Involved
Discovery, Inc.
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