Partnership:

AMERICAN GANGSTER and Play.com

Description:
Universal Pictures and Play.com teamed up to promot the theatrical release of AMERICAN GANGSTER through a contest. Contestants entered the prize drawing by submitting their contact information and responces to the question: What was New York formally named? via Play.com. One winner received a trip for two to New York City, three days hotel accomodations, a helicopter ride and breakfast. The contest ended March 2008.
Partnership Opportunity:
AMERICAN GANGSTER/Theatrical
Company:
Universal Pictures
Partner/Category:
Play.com /Online
Timing:
March 1st Quarter 2008
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-06-18
Companies Involved
Tuck

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