To usher in the fall premiere of season six of AMERICAN HORROR STORY, FX Networks and Mercedes-Benz partnered with a sweepstakes that gave one fan an opportunity to win a new car and a trip for two to Los Angeles. 

Sweepstakes participants had to watch six promotional teasers on an AMERICAN HORROR STORY microsite and choose which one they thought would be represented in the premiere episode.  Those who chose correctly were entered into the Grand Prize drawing where the prize was a an all-new 2017 Mercedes-benz® c300 coupe with a custom AMERICAN HORROR STORY car kit and a trip for 2 to the set of the show in Los Angeles.

The winner was announced on September 14, 2016 during the season premiere.  The program was supported with a custom microsite and a 30-second TV spot.