Partnership:

American Idol and Angry Birds

Description:

American Idol collaborated with Sony to integrate The Angry Birds Movie into the farewell season.

All 3 main characters of the movie “auditioned” for Idol. Footage of the judges was edited into the storyline of each bird’s audition. Ryan Seacrest introduced the packaged, and also included a CTA with the premiere date.

Partnership Opportunity:
American Idol/Television
Company:
Fremantle
Partner/Category:
Angry Birds /Gaming & Esports
Timing:
2016
Target:
Promotional Elements:
Branded Content
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-08
Companies Involved
Fremantle
Tuck

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