Partnership:

AMERICAN IDOL and The Coca-Cola Company

Description:

Fox Broadcasting Company partnered with Coca-Cola for the television show AMERICAN IDOL. Coca-Cola hosted a sweepstakes and to enter, contestants had to create or log in to their My Coke Rewards account and enter the MCR code located on any participating Coca-Cola product. Two grand prizes were awarded and each prize included a round-trip package for two to Los Angeles, CA for the AMERICAN IDOL Finale Shows in May 2013. The prize also included air tranfer, hotel acommodation, two tickets to the Finale and a $250 spending-money gift card. 127 first prize winners were selected and received an AMERICAN IDOL Viewing Pack that consisted of a popcorn bowl and an AMERICAN IDOL blanket. 200 second prize winners were selected to receive a 5x7 photo, autographed by Ryan Seacrest and the AMERICAN IDOL judges. 175 third prize winner received a Coca-Cola AMERICAN IDOL cup and 635 fourth prize winner received a coupon valid for a free fridge pack of Coca-Cola beverages. The sweepstakes ran from January 16, 2013 through May 22, 2013.

Partnership Opportunity:
AMERICAN IDOL/Television
Partner/Category:
The Coca-Cola Company /CPG
Timing:
April 2nd Quarter 2013
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Tuck

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