American Lung Association and Ad Council partnered on an anti-vaping campaign to educate parents on the harm of e-cigarettes to their kids.

The American Lung Association’s plan to end youth vaping encompasses education, advocacy and research, and has four components:

• Public awareness campaign with the Ad Council, to equip parents with the facts about e-cigarettes and support conversations before kids start to vape
• Vape-Free Schools Initiative to help educators address the surge of youth vaping
• Targeted advocacy plan to impact e-cigarette policies at local, state and federal levels
• $2 million research investment to understand the effects of vaping on developing lungs